How did you start your blog?I studied economics, but I always had a passion for fashion because my mother, cousin and grandmother all worked in this field. When I finished my studies, I decided to do an internship at Aishti and I fell in love with it. I started as a salesperson, and then became store manager, then manager of brand and finally purchasing manager of over 100 brands for the store. When I became pregnant, the workload and schedules were a bit too heavy and intense, I decided to continue doing what I love all while staying home with my daughter, and so I launched by blog in October 2015.
What is the daily life of a blogger?I have periods during which I am more occupied than others, especially during March and September when all the fashion shows take place. I prepare looks, I have meetings, I attend presentations and conferences, and I discover new photographers to collaborate with who represent my style. The rest of the time, I wake up, I watch and read the news related to fashion…the new collections, the designers, and then I write an article per week for my blog related to different topics in fashion/lifestyle, I also do interviews. I have one or two shoots a month in collaboration with brands. There are always few meetings with my team that take place, in order to create a strategy and schedule and stick to it. Of course, I also spend time with my daughter!What do you like most about this job?What I like most is discovering new designers whether in Lebanon or abroad. When I travel, I like to discover the materials that every designer uses, since each country has its own vision of fashion. For me, the best part of my job for me is to see the designers that I loved, and who were not possibly that well known in the past, get the recognition that they deserve.
You also talk a lot about tattoos and food in your posts, are these two your other passions?Absolutely! Tattoos for me represent a memory of a certain phase in my life, when I look at them I realizes how much I have evolved. I have four tattoos, I got my first one at the age of 16 and it’s a Tinkerbell tattoo. My fourth tattoo I got just last month, it’s a vertical line on my neck that represents simplicity and minimalism, this corresponds to what I am and how I dress. As for food, I’m actually very criticized because I do not necessarily post the healthiest things, sometimes, I have no limits, I eat what I see in front of me. What is your least favorite part of this profession?When I do not talk about fashion, I talk about lifestyle, my daughter and my family. I feel that I do not take breaks, I continue on tirelessly. Even though I love what I do, it’s maybe the hard part. What irritates me as well is the hypocrisy found in this profession. It’s all a bit fake, and I’m not like that at all.
How is motherhood and how does it inspire your work?On my Instagram and blog, I show my everyday life as a mother. I feel responsible, because everything I say may help some young mothers who have no experience and who want to listen and try the products that I mention. Which is why, when I test products and talk about them online, I do my research to make sure that I have properly used them beforehand, if not then I don’t mention them.What has been your best experience?My best experience was the photo-shoot that I did with Martha Graeff, a Brazilian blogger. I learned a lot during this photo-shoot: a different way to help each other, to showcase products… In addition, the location was gorgeous; it was at an amusement park. The clothes that we chose were superb, with hint of vintage, it was very fabulous. It was also unheard of in the Middle East, to see two bloggers from different countries working together on the same project.
What is your favorite application?The one I like the most is Instagram. This is the most useful and organized and I find information easily. I also like Snapchat because I can easily interact with my followers they can send me photos, videos, and interact with me, it’s more intimate and more of my private life is revealed there.
For more, check out the October 2016 issue of Mondanité now available in stores!