How did you begin your career?
When I was a teenager, my friends would come to my house and I would do their makeup. I always enjoyed it. Then, I decided to become a professional, so I took courses and graduated. I then worked at Chanel in ABC Achrafieh for six years before heading to Saudi Arabia for four years, then I came back to work with Said Wehbe, who has a rather traditional style but he is the best in his field. Finally, I was offered a position with Fashion el Mendelek. I do not like to change habits, so I hesitated at first, but my husband encouraged me very mach. When I arrived, I was told, “do what you want, you have a free pass”. Since then I’ve been very happy and my passion has bloomed.
How would you define your makeup style?
I like the natural look; the perfect complexion is important to me, I focus on the base. I use earthy colors like beige and brown… I sometimes go for makeup looks that are a little strong, and those photos are very popular on Instagram. I receive comments on “I want the style of Yvonne”. My style has become recognizable: sometimes someone will see someone’s makeup and ask, “Who did you makeup? Yvonne, right?” IT’s the best compliment to receive!
How has Instagram helped you and your career?
For the past year and a half, I’ve been working a lot on my account. Sometimes, especially in summer, I’ll publish twice a day, once in the morning and once in the evening. Other times, I’ll post just once. This is important so that people can always have me in their heads. Today, it has become indispensable in the field of beauty. I read the comments, I reply. I do not like before/after photos because they tend to receive negative comments, and I like kind comments.
How has the makeup of Lebanese women evolved over the last ten years?
Before, people did not like light makeup in Lebanon. For the past two years, it has become fashionable. The makeup that I was talking about for years has become popular. We work more on “corrections” of the face. How do you apply your makeup?
As I am blond with blue eyes, I focus on my complexion, as it is the most important part for me. I also put on mascara. When I’m going out, I’ll apply more, but I always use a light hand. The border is very thin between a simple European style of makeup and a heavy “low-end” makeup. I do not like to use a lot of black, I prefer brown, I find that black looks too harsh with my features because I have big eyes, a big mouth, a big nose… I therefore seek all that can make my features smoother.