Why did you decide to start your blog in 2012?
As a child, I loved fashion. I customized my clothes, watched how my parents dressed, followed televised programs on the subject, and followed my favorite designers. I loved to write and I wanted to show my outfits. I shared advice and my discoveries on the blog, and my friends would take my pictures. I was a little shy at the time, as it was new. Today, five years later, it is more professional in terms of collaborations and photo shoots, but I write in the same way. It became even more personal, like a diary.
Have readers changed?
At first, there was no Snapchat and Instagram. We mainly used Facebook and Twitter. People read a lot more back then. Today, it is more visual, nobody reads, it’s all summarized as: "you are beautiful, I love what you wear". Most of the comments I receive are related to my outfits. But it is by reading my articles on the blog that most get really attached.
How do you perceive the "bloggers" phenomenon in Lebanon?
At first I was the youngest-and still am. The others wrote about subjects different than what I wrote. The last two years things have been different. The word “blogger” has lost its meaning, we talk more about “influencers”. We no longer need to write, we post photos, have 100,000 followers and it makes the buzz. We have to have more professional photos, travel more, and attend fashion weeks to have more visibility and credibility. We have become unconsciously addicted to the search of “The Perfect Image”.
What are your sources of inspiration?
I do not like to talk about “fashions” because they’re very short-lived. I prefer my own experiences, like when I wear a dress that belonged to my grandmother. Articles, movies, music also inspire me, but I always add my personal touch. At the moment, I'm a fan of Gigi Hadid, she is very avant-garde, Kylie Jenner, the Kardashian with the coolest style, and Kristina Bazan, who is my age and looks very authentic and was able to release her first album thanks to the income of her blog.
How has your style evolved?
At the beginning, I had a more conservative, classic and vintage style. Now it's more avant-garde, a mix of classic and rock and roll! Last summer, I collaborated with Vilebrequin, and I had to take pictures in swimsuits. They wanted someone from the Middle East, but it's rare to find someone who would take such pictures, and many bloggers are engaged or married. So it was up to me! My readers come from Lebanon, but also from Egypt, from Dubai, from Saudi Arabia, so I have to pay attention to the image that I portray to them, not to be too Western. I would like to take pictures in underwear, but I cannot unfortunately (laughs)!
Do you have a resolution for the New Year?
2016 was the best year of my life. At a professional level, my blog has changed. Personally as well, I had a lot of pressure in a relationship, I decided to leave everything and start all over again. I have removed negative energies from my life and everything has changed. My resolution for 2017 is for it to be the same, but even better!
Casually speaking: a white t-shirt and a mom jean, to wear with boots or stilettos, beautiful sunglasses, and a leather jacket. For the summer, I like loose dresses, skirts and gladiators.Your favorite item?
Gucci's fur slippers, but I love it! It's so cold that it's hard to wear them, but I absolutely do!Your favorite app?
Instagram, without a doubt! This is the first thing I check when I wake up in the morning.
Read more about Tracy Ghazal in the February 2017 issue of Mondanité, now available in stores!