COVID-19 has change people’s perception of what is considered essential, but the reality is, the perception of “necessities” is always subjective… In the whole world, many businesses which were deemed non-essential have been forced to close. And if most people were wondering, all along, when they would be able to resume their normal lives, some were worrying about different, maybe slightly non-essential, questions: “When can we get a haircut or the next Botox treatment?”… And though officially, cosmetic clinics were closed, we’ve heard our share of “backdoor” visit, to avoid attention.
WHAT IS ESSENTIAL AND WHAT IS NOT
Here is a particular matter that could be debated for hours. If some people have talked about the non-necessity of cosmetic procedures during the lockdown, others, doctors included, have argued that for some, cosmetic treatments are more essential than anything. What we can argue though is that if certain very medical surgeries were being postponed during the lockdown measures, then beauty and cosmetic treatments should have been. But the reality is that “essential” is subject to personal perception.
LEBANON: PANDEMIC, CRISIS, WAR AND BEAUTY…
In Lebanon, everything is amplified, compared to the rest of the world, and the country is drowning, between political unrest, thawra, economic crisis and hyperinflation as well as extended lockdown. Officially, doctors had stopped elective procedures at the beginning of lockdown, and only emergencies were treated. But soon enough, plastic surgery resumed, with protective measures, of course.
If the Lebanese clientele never saw COVID-19 as being an obstacle for demanding beauty treatments, what is more astonishing is that even the devastated economy did not seem to stop beauty procedures consumers, and that, despite the limit on cash withdrawals. As several doctors admitted, anonymously, if beauty clinics were closed “in principle”, basic treatments were being done upon request for select clients. Some even confessed organizing Botox and filler injections treatments at home