In a few words? That crisis planning is something we all need ! Crises can come in many forms, and the cost can include financial hardship, emotional stress and, sadly, lives. Pandemics, natural disasters, technological crises, political instability, all can lead to a high cost, unless some planning and management is put into place to cope and survive.
THE IMPORTANCE OF ACTING FAST
Learning to act in fast and decisive ways is not easy. And in the race to protect jobs, every hour of every day counts, yet, most freeze in the face of a major, unpredicted event. As a leader, or employer, people are putting their livelihoods and trust in your hands, so having a clear outline of action is vital. What most leaders worldwide have failed to do, when faced with this global pandemic. In most countries, the reaction was too slow, costing the lives and jobs of many.
PROCRASTINATION IN BUSINESS: A SILENT KILLER
In business, procrastination is never a good alternative. In times of crisis, putting off making decisions makes things more difficult down the road. When hit by a crisis, it is vital to reorganize workload in line with the situation. It is the only chance of surviving dealing with the downturn. It is all about focusing on the job at hand and being prepared for what may happen in the coming weeks or months.
WORKING IN MEDIA: ANOTHER TYPE OF OPPORTUNITIES
For businesses involved with media and campaigning, it may imply turning attention to using their skills to amplify the government messaging, or helping raise awareness about the situation. Those may not be paid works, but it will have an impact, and a return in team spirit, and the feeling of doing something bigger. Financial losses are tough to manage, but keeping the remaining team working and getting the whole company to a safer place is what will count when the waves come crashing.
If most brands have not committed to advertising budgets yet, almost all are thinking ahead about what those future ads should convey. Viewers are getting tired of heartfelt ads expressing gratitude for frontline workers or detailing how brands are giving back… As of now, the message is about the “go forth”.
One thing is sure, the road is very tricky for marketers, but nothing can work better than humor, at this point. And hopefully, this painful time will be a catalyst for a new wave of creativity.