Mondanite Magazine had the honor of an EXCLUSIVE INTERVIEW with
Victoria Lopyreva, FIFA World Cup 2018 Trophy Tour by Coca-Cola Official Ambassador, Special Ambassador UNAIDS, TV Presenter, Model, Miss Russia 2003.
A household name in Russia, Victoria’s reign over the game has expanded overseas since she accepted the role of FIFA World Cup 2018 Ambassador. Not only did she officially open the Confederations Cup in 2017, she made history by becoming the second woman in the world to kick the ball on the pitch to mark the beginning of a match. The first was Marilyn Monroe 60 years ago.
Born in the southern port of Rostov-on-Don, Victoria counts herself a global citizen. She’s constantly on the go – on a mission to see the world and to make a difference.
Today Victoria’s travels have acquired a new meaning, now a platform for spreading good news about the World Cup in Russia. Encouraging fans to support their teams, reminding them about visa-free travel and drawing attention to sites to see / things to do in between matches. She has a message for her country-folk too: smile, welcome, lend a helping hand whenever you can.
It was shortly after she was crowned Miss Russia that Victoria was approached to present Football Night on NTV. The first female to do so, she immersed herself in the game and soon became an expert. The opportunity may have come as a surprise at the time but stood her in good stead when Russia won the World Cup.
Recently appointed Special Ambassador for UNAIDS, she combines the two roles to strengthen a message they share, which is zero discrimination. Everyone is welcome.
Alongside TV presenting, she continues to host events and to inspire in motivational speaking. Victoria still finds time to study – she enrolled on a FIFA designed sports management MBA course and has always capitalized on her celebrity status for noble causes. It is perhaps no wonder therefore that her social media reaches over 3 million people worldwide, her Instagram account alone has 1.8m followers.
Quintessential Russian beauty, Victoria wears her heart on her sleeve, she’s passionate about her country and about football. She recognizes the good that football does in uniting people and the chance that Russia has to show them its best side. She has made it her purpose in life to contribute – representing her country most recently at MIPIM in Cannes and Roscongress in Davos, where once again she demonstrated she’s a force to be reckoned with.
For more information please contact: