Meet the talented Dubai-based designer responsible for the faux fur trend

In 2015, Ollia launched Tzarina by Ollia, a collection of colorful faux fur and since then, it has taken the Hollywood industry by storm. A-list celebrities such as Arabic pop icon Haifa Wehbe, Jennifer Lopez, Rita Ora, Ciara, Christina Aguilera, Mary J. Blige, Kylie and Kendall Jenner and Ariana Grande, are seen wearing the brand through several media appearances, photo shoots, music videos, TV appearances and billboards. When asked about the era of faux-fur, she said, Faux is a very important segment of the ready-to-wear industry. The UK is the biggest consumer of faux! A massive customer outreach and a global movement towards the eco-fur is very strong as well.

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