MEET “LJUV”, THE FRUIT OF THEIR COLLABORATION
Nada Debs is known for her collaborative attitude. That is one reason why IKEA decided to work with the famous Lebanese designer. Together, they created LJUV (Swedish word for delightful), a collection where Middle Eastern patterns meet Scandinavian design, all of it with a vintage feel.
It is a mix of big and small decorative items like floor cushions, rugs, trays, ceramics and glassware, in a harmonious mix of Levantine marquetry and Japanese sleek, summarizing the renown style of the designer. If she lives and work in Lebanon, she grew up in Japan and went on to study design in the US. She developed an outstanding ability to distil various cultures into the pieces she creates, giving them emotional resonance. The whole collection translates the idea of family, in an extended way, as it is primordial in the Middle East, and some of the pieces have real sentimental value for the designer, such as the low table.
THE DESIGN PROCESS
When Karin Gustavsson, creative leader at IKEA, met with Nada, she made it clear that she does not believe in designing from a desktop, and “LJUV” was a true on-the-floor design process with Nada and all the suppliers. Nada always liked to mix materials and patterns, and to work with handicraft techniques. Each object she creates is unique, which makes most her crafts quite luxurious. In order to meet the likes of the many young IKEA customers, the whole team managed to weave together Nada’s ideas and techniques with the main dimensions of IKEA’s basic design: form, function, quality and sustainability at a low price. She proudly took up the challenge of this more “democratic” design !
A collection we can’t wait to discover in its full extent, as we are proud of the way the Lebanese designer manages to translate her influences into products with a global appeal that still reflect the emotional nature of the people of her region. A beautiful way of redesign Arab identity.